is now part of

SEAT implemented wywy’s TV Analytics code on its website to measure the effect of the TV commercial. During the three week campaign, wywy detected the TV commercials the instant they aired. The analysis focused on which channel, which day, which hour and which TV show genre drove the highest and lowest engagement.

TV Analytics Results:
wywy’s TV Analytics allowed SEAT to understand which factors drove engagement as a basis for future TV campaign planning.

With regards to conversions, the campaign identified a large spill-over effect of the SEAT Leon ads on other SEAT models, even surpassing the overall amount of Leon car configurations.

Regarding day parts, prime time and late night were the most expensive bookings in terms of reach. While prime time had an average engagement rate and therefore an acceptable cost per visit, late night airings did not foster engagement, making it by far the most expensive day part from an engagement point of view. Daytime airings showed good performance, especially due to the comparatively cheaper reach.

The genre of the TV show had a large effect on engagement. Although crime shows were below average in terms of price, it lead too very weak engagement, making it the most expensive genre in terms of performance. Very expensive reach categories such as documentation and science fiction showed very high engagement rates, leading to a good performance.

seat-tv-analytics-results-day-part

 

seat-tv-analytics-results-tv-genre

 

download-seat-case-study

 

 

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”it” show=”y”]
Your contact in Italy: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”tr” show=”y”]
Your contact in Turkey: (other countries)
Melanie Eckl


[/CBC]

More information:
tv-attribution-wywyTV Attribution: The 5 things you need to know

tv-analytics-wywy-audibene-teaser

TV Analytics study: Audibene identifies TV plan’s optimization potential

TV-Analytics-Plugin-wywy

The product: TV Analytics Plugin

TV Analytics Dashboard wywy
The product: TV Analytics Dashboard

Coca-Cola implemented wywy’s TV Analytics code through its agency Carat on its website to measure the effect of the TV commercial on website visits and donations. The analysis focused
on which channel, which day, which hour and which TV show genre (e.g. sports, Turkish series, music, news) drove the highest and lowest engagement.

TV Attribution Results:
wywy’s TV Analytics allowed Coca-Cola to understand which factors drove engagement as a basis for future TV campaign planning. With regards to conversions, the genre of the TV show showed the highest overall effect.

tv-attribution-coca-cola-case-study

 

download-coca-cola-case-study

 

 

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”it” show=”y”]
Your contact in Italy: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”tr” show=”y”]
Your contact in Turkey: (other countries)
Melanie Eckl


[/CBC]

More information:
tv-attribution-wywyTV Attribution: The 5 things you need to know

tv-analytics-wywy-audibene-teaser

TV Analytics study: Audibene identifies TV plan’s optimization potential

TV-Analytics-Plugin-wywy

The product: TV Analytics Plugin

TV Analytics Dashboard wywy
The product: TV Analytics Dashboard

Ege Yapı turned to their agency Neodigital to find an innovative way of tying TV viewers with the visits on their website to better understand the impact of TV advertising. Neodigital set up the wywy TV Analytics solution for the first time ever in the Turkish market, pioneering the way for measuring TV viewers’ online engagement.

Results of the analysis:
wywy’s TV attribution enabled Ege Yapi to identify easily actionable areas for improvement for future TV campaigns, resulting in double-digit ROI improvement potential, both by optimizing the media plan regarding the TV channel / TV shows and the days.

ege-yapi-optimzation-channel

 

 

 

 

 

 

 

 

 

ege-yapi-optimzation-day

 

 

 

 

 

 

 

 

 

 

download-ege-yapi-case-study

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”it” show=”y”]
Your contact in Italy: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”tr” show=”y”]
Your contact in Turkey: (other countries)
Melanie Eckl


[/CBC]

More information:
tv-attribution-wywyTV Attribution: The 5 things you need to know

tv-analytics-wywy-audibene-teaser

TV Analytics study: Audibene identifies TV plan’s optimization potential

TV-Analytics-Plugin-wywy

The product: TV Analytics Plugin

TV Analytics Dashboard wywy
The product: TV Analytics Dashboard