Coca-Cola implemented wywy’s TV Analytics code through its agency Carat on its website to measure the effect of the TV commercial on website visits and donations. The analysis focused
on which channel, which day, which hour and which TV show genre (e.g. sports, Turkish series, music, news) drove the highest and lowest engagement.
TV Attribution Results:
wywy’s TV Analytics allowed Coca-Cola to understand which factors drove engagement as a basis for future TV campaign planning. With regards to conversions, the genre of the TV show showed the highest overall effect.
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TV Attribution: The 5 things you need to know