37% of TV viewers search online for the product shown during a TV commercial. For its national TV campaign in June 2015, weight loss specialist Atkins Nutritionals used wywy’s SearchSync to strengthen the position as the low carb leader and engage users across screens.
Synchronizing TV and paid search campaigns in real-time allowed Atkins to appear at the number one search result during and directly after the TV commercial was aired, leading TV-inspired searches to the own website.
Results of the post-campaign analysis:
Significant engagement uplift for TV-inspired users
- -32.80% bounce rate
- +33.68% pages per visit
- +47.92% time on site
Higher purchase intent with mobile users
- +19% click-through rate
- +16% mobile conversion rate
- -18% cost per conversion
- +3.8% mobile conversions in total
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Case study: Suzuki drives website conversions with TV-synced paid search campaigns