Success Stories

Nissan boosts brand awareness with synced TV and online ads

The Second Screen is distracting from the commercial break, as the majority of TV viewers reach to their mobile devices when the ads start airing. With synced TV and digitals ads, Nissan won back the audience’s attention, telling a connected brand story across screens and significantly increasing brand awareness.


Nissan introduced the new Nissan Pulsar across Europe, using wywy’s TVSync® technology to build a compelling story across devices and to extend the reach and effectiveness of the launch.

With the synchronization of TV and online ads through wywy’s LiveSync solution, the automotive manufacturer targeted TV viewers on their mobile devices with related Nissan Pulsar display, video and Facebook ads at the same moment as the TV ad aired.

Results:

This allowed the consumers to immediately engage with Nissan on the one hand and resulted in a significant uplift in brand awareness on the other:

wywy-Nissan-study

Download-Nissan-White-Paper

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Victor Castello