Research

Synched Second Screen advertising


According to a recent Nielsen study, about half of the viewers use their Second Screen device parallel to watching TV. The immediate effect for TV advertisers is less eyeballs on their TV ads.

So how can the TV advertiser take advantage of the Second Screen? The answer seems quite obvious: Recapturing viewers’ attention with a multi-screen advertising strategy, e.g. synchronized TV & online advertising. Together with the market research firm TNS Infratest we looked at the effects synchronized Second Screen advertising has on brand and image KPIs.

The result:

A double-digit uplift on most brand and image KPIs.

Images
Impact of synched ads on brand KPIs
Impact of synched ads on image KPIs
Feel free to use the images as long as you link back to the original source (this website). The images are licensed under CC BY-NC-SA 3.0.

 

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Some of the companies which have used LiveSync, our Second Screen advertising product:

Nissan
Vodafone
Turkish Airlines


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Victor Castello