According to a recent Nielsen study, about half of the viewers use their Second Screen device parallel to watching TV. The immediate effect for TV advertisers is less eyeballs on their TV ads.
So how can the TV advertiser take advantage of the Second Screen? The answer seems quite obvious: Recapturing viewers’ attention with a multi-screen advertising strategy, e.g. synchronized TV & online advertising. Together with the market research firm TNS Infratest we looked at the effects synchronized Second Screen advertising has on brand and image KPIs.
A double-digit uplift on most brand and image KPIs.
Some of the companies which have used LiveSync, our Second Screen advertising product:
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