wywy analyzed engagement data based on 1.9 billion TV viewers across a wide variety of industries & products to give a first impression on how day-part and weekday placements influence immediate engagement with TV commercials.
TV audience engagement by hour
The data shows that both mid-morning and prime-time have the highest engagement rates.
Early morning and late night slots show the lowest engagement rates. However, as prime-time usually has the highest advertising rates, times with lower engagement rates might still be interesting from an ROI perspective.
TV audience engagement by weekday
Regarding weekday, the start of the week typically shows higher engagement rates. As the data displays an average, it is worthwhile to note that certain products and services show higher engagement rates on the weekend than during the week.
Engagement rates are influenced by a variety of factors, such as TV creative message, TV channel, TV show, hour and weekday. This analysis is intended to provide you a first impression that engagement rates differ and can be positively influenced through proper engagement measurement and campaign planning.
Your contact for the US & Canada: (other countries)
Tel.: +1 646 7413141
Fax +1 646 5132733
TV Analytics study: Audibene identifies TV plan’s optimization potential