TV Analytics Dashboard
wywy’s TV Analytics Dashboard is a reporting suite, designed specifically to show you the impact your TV ad airings have on your website and app KPIs. It gives you an immediate and exact insight into which air time, day, TV spot and TV channel work best.
Why you should use wywy’s TV Analytics Dashboard:
- Easy to implement: Add one line of code and immediately start tracking
- Superior accuracy: wywy is built upon real-time TV ad detection and sophisticated attribution algorithms, providing the most accurate analysis available
- Immediate insights: Real-time ad detection and tracking with an automated analysis means up-to-date insights every single day
You can also use the wywy TV Analytics Plugin that pushes data automatically to your web analytics tool, allowing you to do a detailed analysis for the online impact of your TV ads within your preferred analytics solution.
In others’ words:
“We used wywy’s solution to be able to optimize our TV campaigns based on real-time results. We have seen an impressive accuracy in their TV attribution down to the airing level. I can only recommend trying them out for yourself.”
“wywy’s TV Analytics helped us understand the impact our TV campaign had on our websites conversions, comparing at a very granular level e.g. different day parts and TV channels.”
“How does our TV campaign affect website traffic? Which TV channel and airing time work best? With wywy’s TV Analytics we measured our TV-inspired website visits and analyzed the optimization potential for future media buys. We will use wywy again for our next TV campaigns.”
“When we ran our first TV campaign we wanted to understand whether TV advertising works for us. With wywy we were able to identify directly, which airing day and time and which TV channel drove the most traffic and conversions on our website and app. Based on this analysis we can fine-tune our TV campaign planning and make it as efficient as possible.”
- Guide: How TV campaign tracking works
- White paper: Measuring TV’s impact for mobile advertisers
- Video training: TV attribution made easy
- Research: Planned vs. actual airing times
- Market View: TV Attribution: The 5 things you need to know
- Detailed information: Productsheet – TV Analytics Dashboard
- Supported TV channels
Your contact for the US & Canada: (other countries)
Tel.: +1 646 7413141
Fax +1 646 5132733
wywy’s solutions partners provide strategy and execution help in implementing and analyzing TV data based on the TV Analytics Dashboard.