SearchSync

Optimize your SEM spend by capturing TV-inspired search engine users the instant their buying intent is highest. A majority of TV viewers are using a Second Screen device parallel to watching TV. This means that the search window is just one click away, resulting in spikes in search traffic for the brands and products promoted in the TV ads.

Take advantage of these spikes with TV-synced SEA campaigns: SearchSync allows to sync PPC campaigns to any TV commercial relevant for your brand or generic keyword.

Why you should use SearchSync:

  • Outbid your competition to secure the top position when it matters most
  • Capitalize on generic keywords with the increased buyer intent behind TV-inspired searches
  • Target users when buying intent is highest to get the maximum out of limited budgets

SearchSync strategies:

  • Capture all SEA traffic inspired by your TV ad
  • Take advantage of complementary TV ads of product brands you sell
  • Conquest your competitors’ TV ads to drive relevant PPC traffic to your website

More information:

Some of the companies which have used SearchSync:

Atkins
Suzuki
eHealth

Selected agencies:
Starcom Mediavest Group
rise interactive
iProspect
Resolution Media
Publicis Health
Digitas LBi


Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


 

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