Programmatic TV

Programmatic TV allows you to automate your TV buy based on data-driven decisions. wywy combines it’s powerful TV Analytics solution with the industry’s leading TV buying platforms to maximize your TV advertising ROI. Moving beyond the traditional way of buying TV audiences, wywy focuses on real engagement metrics by measuring the direct impact each TV airing has on your website KPIs. wywy’s TV Analytics solution automatically identifies the best performing networks, day parts and TV creatives and optimizes your TV buy via its integration into the TV buying platforms.


Programmatic TV partners:

Audience Express

More information:


Your contact:

Dr. Andreas Schroeter