21.09.2015 | Munich, Germany
Our highlights from this year’s summit
Welcome to our second highly exclusive summit, where forward-thinking and innovative advertisers, agencies and AdTech companies share how they embrace the multi-screen reality. Gain in-depth insights and actively discuss the convergence of TV and Digital advertising with some of the industry’s leading members. The event provides the chance to network with other international high-level executives of the industry – in exciting workshops and a get-together at the Oktoberfest, Munich’s most famous event.
Our amazing speakers will share their own first-hand experience on hot topics as:
For the evening, we invite you to have a great time at our Oktoberfest table in the Marstall tent and enjoy the traditional Wiesn atmosphere while sampling the best of German beer.
10:40-11:10 Keynote: “How popular brands face the new multi-screen reality”
11:10-11:35 Presentation: “Seizing the moment: How to use TV ads to convert online”
11:35-12:00 Presentation: “Combining offline & online: A case study”
13:00-13:30 Presentation: “Connected storytelling starts with the creative: A case study”
13:30-14:00 Panel: “Connected planning: From idea to reality”
14:00-14:30 Presentation: “Connecting the dots: The challenge of cross-channel attribution”
14:30-15:00 Coffee break
15:00-15:25 Presentation: “The future of TV: From audience to impact metrics”
15:25-15:50 Presentation: “TV Analytics: Making TV advertising work”
15:50-16:15 Presentation: “The future of TV: Programmatic”
16:30-17:30 Drinks & Networking
18:00-23:00 Oktoberfest at Marstall
Hotel/Summit venue: Eurostars Grand Central | Arnulfstraße 35 | 80636 Munich | Germany
Oktoberfest: Marstall Zelt | Theresienwiese | 80339 Munich | Germany
The event is invite only.
We are looking forward to meeting you!
Marketing & PR Manager
Tel: +49 (0)89 4161 432 27