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TV meets Digital Advertising Summit


21.09.2015 | Munich, Germany

 

Our highlights from this year’s summit


Fotos: smartPixx
 
 
Welcome to our second highly exclusive summit, where forward-thinking and innovative advertisers, agencies and AdTech companies share how they embrace the multi-screen reality. Gain in-depth insights and actively discuss the convergence of TV and Digital advertising with some of the industry’s leading members. The event provides the chance to network with other international high-level executives of the industry – in exciting workshops and a get-together at the Oktoberfest, Munich’s most famous event.
 
Our amazing speakers will share their own first-hand experience on hot topics as:

  • Telling a powerful and connected multi-screen brand story
  • Planning connected stories with connected teams
  • TV Attribution & Programmatic TV – discovering the technology side
  •  
    For the evening, we invite you to have a great time at our Oktoberfest table in the Marstall tent and enjoy the traditional Wiesn atmosphere while sampling the best of German beer.
     
    Schedule
    10:00-10:30   Registration
    10:30-10:40   Welcome
    10:40-11:10   Keynote: “How popular brands face the new multi-screen reality”
    11:10-11:35   Presentation: “Seizing the moment: How to use TV ads to convert online”
    11:35-12:00   Presentation: “Combining offline & online: A case study”
    12:00-13:00   Lunch
    13:00-13:30   Presentation: “Connected storytelling starts with the creative: A case study”
    13:30-14:00   Panel: “Connected planning: From idea to reality”
    14:00-14:30   Presentation: “Connecting the dots: The challenge of cross-channel attribution”
    14:30-15:00   Coffee break
    15:00-15:25   Presentation: “The future of TV: From audience to impact metrics”
    15:25-15:50   Presentation: “TV Analytics: Making TV advertising work”
    15:50-16:15   Presentation: “The future of TV: Programmatic”
    16:30-17:30   Drinks & Networking
    18:00-23:00   Oktoberfest at Marstall
     
    Location
    Hotel/Summit venue: Eurostars Grand Central | Arnulfstraße 35 | 80636 Munich | Germany
    Oktoberfest: Marstall Zelt | Theresienwiese | 80339 Munich | Germany
     
    Provided

  • Summit
  • Hotel
  • Festival ticket
  • Meals
  •  
    Tickets
    The event is invite only.
     
    We are looking forward to meeting you!
     

    CW-wywy
    Your contact
     
    Cornelia Weidemann
    Marketing & PR Manager
    Tel: +49 (0)89 4161 432 27
    Email: cornelia.weidemann[at]wywy.com