According to a recent Nielsen study, about half of the viewers use their Second Screen device parallel to watching TV. The immediate effect for TV advertisers is less eyeballs on their TV ads.
So how can the TV advertiser take advantage of the Second Screen? The answer seems quite obvious: Recapturing viewers’ attention with a multi-screen advertising strategy, e.g. synchronized TV & online advertising. Together with the market research firm TNS Infratest we looked at the effects synchronized Second Screen advertising has on brand and image KPIs.
A double-digit uplift on most brand and image KPIs.
Impact of synched ads on brand KPIs
Some of the companies which have used LiveSync, our Second Screen advertising product:
Your contact for the US & Canada: (other countries)
Tel.: +1 646 7413141
Fax +1 646 5132733
The product: LiveSync – synchronizing TV and online advertising
Multi-screen advertising case study: Nissan sees 39% brand awareness uplift
TVSync®: How to tell a connected brand story across screens