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Hyundai maximizes TV advertising ROI with multi-screen strategy


For the introduction of its i10 car model, Hyundai used wywy’s proprietary TV detection technology to track its TV commercial in real-time, creating a seamless media experience through wywy’s products LiveSync and SiteSync.

LiveSync: TV-synced online ads – recapturing the attention of the Second Screen viewers and entailing a strong uplift on the branding impact side by creating an additional Active GRP. On the direct impact side: Leading Second Screen users to the website and turbocharging website visits.

SiteSync: TV-synced homepage – cutting the bounce rate and boosting the conversions almost five-fold by showing the promoted product

Results:

The results of the campaign showed highly increased brand awareness as well as strongly uplifted viewer engagement:
wywy-Hyundai-multi-screen-study-results

wywy-Download-Hyundai

 


Your contact for the US & Canada: (other countries)
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Victor Castello

 

More information:
Case study: Nissan boosts brand awareness with synced TV and online ads

amnet-wywy

TVSync®: How to tell a connected brand story across screens

amnet-wywySuccess story: Amnet sees strong CTR uplift with synced cross-screen campaign