For the introduction of its i10 car model, Hyundai used wywy’s proprietary TV detection technology to track its TV commercial in real-time, creating a seamless media experience through wywy’s products LiveSync and SiteSync.
LiveSync: TV-synced online ads – recapturing the attention of the Second Screen viewers and entailing a strong uplift on the branding impact side by creating an additional Active GRP. On the direct impact side: Leading Second Screen users to the website and turbocharging website visits.
SiteSync: TV-synced homepage – cutting the bounce rate and boosting the conversions almost five-fold by showing the promoted product
The results of the campaign showed highly increased brand awareness as well as strongly uplifted viewer engagement:
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Case study: Nissan boosts brand awareness with synced TV and online ads
TVSync®: How to tell a connected brand story across screens