Hyundai maximizes TV advertising ROI with multi-screen strategy

For the introduction of its i10 car model, Hyundai used wywy’s proprietary TV detection technology to track its TV commercial in real-time, creating a seamless media experience through wywy’s products LiveSync and SiteSync.

LiveSync: TV-synced online ads – recapturing the attention of the Second Screen viewers and entailing a strong uplift on the branding impact side by creating an additional Active GRP. On the direct impact side: Leading Second Screen users to the website and turbocharging website visits.

SiteSync: TV-synced homepage – cutting the bounce rate and boosting the conversions almost five-fold by showing the promoted product


The results of the campaign showed highly increased brand awareness as well as strongly uplifted viewer engagement:



Your contact for the US & Canada: (other countries)
Victor Castello


More information:
Case study: Nissan boosts brand awareness with synced TV and online ads


TVSync®: How to tell a connected brand story across screens

amnet-wywySuccess story: Amnet sees strong CTR uplift with synced cross-screen campaign