Case studies on how brands successfully took advantage of the Second Screen
TV ads for pharmaceutical products ask the viewers to consult with their doctor or visit a specific website to find out more. Using wywy’s TV Analytics solution, a pharmaceutical producer analyzed the TV commercials’ effect on website visits to understand what factors drove engagement.
Presenting the Leon model, SEAT used wywy’s TV Analytics solution to measure the impact of its TV campaign on website visits and conversions. This helped gain a deeper understanding for future campaign planning of which factors drove viewer engagement.
With the aim to drive soccer fans’ online engagement, Coca-Cola used wywy’s TV Analytics solution to measure the impact of its TV campaign on website visits and conversions. This helped gain a deeper understanding of which factors drove viewer engagement for future campaign planning.
With its massive reach, TV advertising delivers its message to a large audience. Using wywy’s TV Analytics, international real estate group Ege Yapı gained a deep understanding on how to optimize their campaign to drive viewers to engage online following the TV ad.
TV ads drive searches for the product shown in the commercial. Atkins Nutritionals used wywy's SearchSync to synchronize their TV ads and paid search campaigns - engaging TV viewers across screens and boosting website conversions.
TV commercials drive searches for the promoted brands and products. Suzuki synced TV ads and paid search campaigns to lead these TV-inspired searches to their own website. By telling a seamless brand story through SearchSync, the automotive innovator ultimately drove website conversions.
TV is still the largest advertising channel, but measuring a TV campaign’s direct online impact is quite hard. With wywy’s TV Analytics, premium career service Experteer analyzed its TV commercials’ effect on website KPIs in real-time, thereby identifying the best performing slots and understanding how to optimize the campaign.
Thanks to a vast majority of Second Screen users surfing online while watching TV, advertisers are now able to measure the effect of their TV commercials on website KPIs in real-time. E-commerce retailer Audibene analyzed the own TV commercial’s online impact with wywy’s TV Analytics, understanding how the return on TV ad spending can be maximized.
The Second Screen is distracting from the commercial break, as the majority of TV viewers reach to their mobile devices when the ads start airing. With synced TV and digitals ads, Nissan won back the audience’s attention, telling a connected brand story across screens and significantly increasing brand awareness.
Technology for TV airing data meets online trading expertise Almost half of smartphone and tablet owners use their devices as a Second Screen while watching TV. Therefore a key challenge for advertisers is winning back the TV ad awareness lost through distraction by the Second Screen. Using wywy’s technology to track the TV ads of […]