Studies, articles and research in the industry
“What time should I book my commercials?” This is one of the most common questions we get from our clients. By knowing when your audience is the most receptive to your message, and therefore most likely to directly engage with your TV ads, you can uncover how to get the most out of your TV campaign.
TV attribution is hard as you do not have any direct tie (e.g. a click) between the ad and the viewer interaction. Due to the direct tie, digital campaigns can be tracked quite easily on a user basis. For TV attribution, you need to build your own model based on the airing time of the […]
Seamless storytelling across several screens is a key challenge today, with 78% of internet users accessing Second Screen devices during shows and almost 1 in 3 TV viewers looking up product information online after watching a TV ad. Especially Super Bowl TV advertisers, who book the most expensive TV ads, should integrate their message across […]
This lack of integration across TV and online ads hurts business: The majority of TV viewers nowadays use a mobile device while watching TV and directly want to buy or seek more information about the promoted product on the website. In September and October 2014, we researched TV advertisers in the USA, UK and Germany […]
According to a recent Nielsen study, about half of the viewers use their Second Screen device parallel to watching TV. The immediate effect for TV advertisers is less eyeballs on their TV ads. So how can the TV advertiser take advantage of the Second Screen? The answer seems quite obvious: Recapturing viewers’ attention with a […]