How To

Detailed step-by-step explanations

How to measure TV advertising effectiveness

With almost 40% of worldwide ad spendings, TV advertising still takes the lion's share. But the rise of online advertising and its detailed performance measurement capabilities brings up the question on how to measure the effectiveness of TV advertising.

How to attribute app downloads to TV advertising

With more and more apps being advertised on TV, many app companies are looking for ways to track the app installs resulting from their TV campaign. While the principle is quite straightforward, the actual measurement of the mobile app install becomes difficult due to the media break between TV and second screen device.

SiteSync: How to synchronize your website with TV ads

Overview: Step 1: Define your sync strategy Step 2: Set up your sync campaign(s) Step 3: Compare synced and non-synced campaigns More information: SiteSync product information, How to tell a connected brand story with TVSync®   Step 1: Define your sync strategy Your goal is to create a seamless story across screens. This starts with […]

How TV Attribution works – white paper

Measuring TV's impact for mobile advertisers: This white paper we published together with our partner Simulmedia shows, how audience-targeted TV works, how and why to use real-time attribution and how advertisers can optimize their TV ad ROI.

Come funziona il tracking degli spot pubblicitari

Questo articolo in: Deutsch | English | Français | Türkçe Per la prima volta, grazie all’uso del second screen (mobile, laptop, tablet) è possibile misurare in tempo reale l’impatto degli spot televisivi in quanto parte dei telespettatori visitano il sito web dell’inserzionista pubblicitario proprio dopo la diffusione dello spot. Infatti, secondo i nostri dati, circa […]