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Success Stories

TV Analytics: Understanding TV audience engagement for pharmaceutical products

TV ads for pharmaceutical products ask the viewers to consult with their doctor or visit a specific website to find out more. Using wywy’s TV Analytics solution, a pharmaceutical producer analyzed the TV commercials’ effect on website visits to understand what factors drove engagement.

TV Attribution: Understanding reach and engagement

Presenting the Leon model, SEAT used wywy’s TV Analytics solution to measure the impact of its TV campaign on website visits and conversions. This helped gain a deeper understanding for future campaign planning of which factors drove viewer engagement.

TV Attribution: Driving soccer fan engagement

With the aim to drive soccer fans’ online engagement, Coca-Cola used wywy’s TV Analytics solution to measure the impact of its TV campaign on website visits and conversions. This helped gain a deeper understanding of which factors drove viewer engagement for future campaign planning.

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Research

Comparing media plan and actual spot airing times’ effect on TV attribution

Many clients ask us why we do not like to work with the media plan for TV attribution. After all, the broadcast schedule is readily available once the TV campaign has been planned. We always say that it is not accurate enough as actual airing times can differ quite substantially from the plan, resulting in  misleading numbers.

Analyzing TV audience engagement rates: What time should I book my TV commercials?

“What time should I book my commercials?” This is one of the most common questions we get from our clients. By knowing when your audience is the most receptive to your message, and therefore most likely to directly engage with your TV ads, you can uncover how to get the most out of your TV campaign.

Introducing our TV Analytics Dashboard 2.0

TV attribution is hard as you do not have any direct tie (e.g. a click) between the ad and the viewer interaction. Due to the direct tie, digital campaigns can be tracked quite easily on a user basis. For TV attribution, you need to build your own model based on the airing time of the […]

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Market View

How new technology impacts direct response TV advertising

With the rise of the smartphone and the tablet, fewer and fewer people pick up the phone to call and order what they just saw on television. This change in viewer behavior has a profound impact on how to measure DRTV campaign success.

TV Analytics: Analyzing and optimizing the TV ad’s online effect

Overview: What is measured? How does TV Analytics work? What is important in selecting an analytics tool? How can I optimize my TV ad ROI? Watch our TV Analytics webinar More information: How TV campaign tracking works TV campaign tracking – why and how? The TV Analytics Plugin   Today, 84% of TV of smartphone […]

Programmatic TV: How it works, the players & the right strategies

Overview: Programmatic TV advertising market size The Programmatic TV players Open auction vs. private marketplace Programmatic TV vs. Addressable TV The right Programmatic TV buying strategy for TV advertisers Demographic Buying, Index-based Buying, Engagement-based Buying Recommended further reading   TV advertising today focuses around trying to reach your target demographic based on TV panel data […]

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How To

How to measure TV advertising effectiveness

With almost 40% of worldwide ad spendings, TV advertising still takes the lion's share. But the rise of online advertising and its detailed performance measurement capabilities brings up the question on how to measure the effectiveness of TV advertising.

How to attribute app downloads to TV advertising

With more and more apps being advertised on TV, many app companies are looking for ways to track the app installs resulting from their TV campaign. While the principle is quite straightforward, the actual measurement of the mobile app install becomes difficult due to the media break between TV and second screen device.

SearchSync: How to synchronize paid search campaigns with TV ads

Overview: Integration guide for SearchSync Step 1: Define your SEA sync strategy Step 2: Set up your sync campaign(s) Step 3: Synchronize your campaign(s) Comparing synced and non-synced campaigns Watch the SearchSync training video More information: SearchSync product information, How to tell a connected brand story with TVSync®   84% of smartphone and tablet owners […]

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