- Step 1: Define your sync strategy
- Step 2: Set up your sync campaign(s)
- Step 3: Compare synced and non-synced campaigns
- More information: SiteSync product information, How to tell a connected brand story with TVSync®
Step 1: Define your sync strategy
Your goal is to create a seamless story across screens. This starts with choosing the corresponding creative and message for your website. If you advertise a green Seat Ibiza model on TV, show the same model on your website so TV-inspired visitors immediately connect the two. As a majority of TV-inspired visits probably will use their smartphone to access your website, make sure that your mobile version is in sync as well.
Step 2: Set up your sync campaign
Step 3: Compare synced and non-synced campaigns
Each A/B testing platform allows you to define goals. Choose an engagement goal such as page views, time spent on site or similar to see how TV-inspired visits compare to regular visits.
In case you have any further questions do not hesitate to contact us:
Your contact for the US & Canada: (other countries)
Tel.: +1 646 7413141
Fax +1 646 5132733
SiteSync: Product information