TV is still by far the largest advertising channel. However, increasing multi-screen usage has blurred the traditional separation of TV & online from a consumer perspective. With our TVSync® technology, we build the bridge between TV & online advertising, allowing brands to create a seamless brand story across multiple devices. For us, the starting point is the TV campaign with its massive reach. We help our clients to get the most out of their TV campaigns: By extending the TV campaign to Second Screen viewers, by understanding the impact of their campaign on their website, by displaying the right products on their website when a TV commercial airs, and ultimately by optimizing their TV spending through TV retargeting and programmatic TV buying.
Today, our mission statement focuses on TV advertising. Tomorrow, we believe that the different advertising channels will work closely together where we help brands allocate their marketing budgets between the channels based on hard metrics.