A look under the hood
wywy employs its own robust and field-proven technology, serving customers on a global scale.
Backbone of our TV Sync® offering is our proprietary ACR (automated content recognition) technology. With more than ten years experience in the ACR space, we have a robust, scalable and field-proven technology. Our ACR technology detects TV content such as commercials in real-time across the globe. The detection information is then passed on to other systems.
For TV Sync advertising, wywy is deeply integrated into the AppNexus and Doubleclick platforms, allowing to start and stop synchronized online campaigns in milli-seconds. Next to the time synchronization, we are continuosly enhancing our targeting algorithm to serve TV-synced ads to users who are watching television at that moment.
For analytics, wywy integrates seamlessly into the standard web analytics tools. Based on the information delivered by wywy the tools can analyze the impact of each TV commercials on the website KPIs.