wywy’s mission is to help brands and agencies maximize their TV advertising ROI.
We do this by serving as the bridge between the TV and online world, helping brands to extend their TV reach online and thereby building a seamless brand story across multiple devices.
wywy’s backbone is our proprietary automated content recognition (ACR) technology, which detects TV content in real-time. The ACR technology stems from the wholly owned subsidiary Idioma, a leading provider of broadcast monitoring and workflow solutions with a global client base since 2001.
Some of our highlights include:
Launch of SmartLog and AdScanner, automated broadcast monitoring and automated detection platforms. Related U.S. patent application filed for SmartLog and AdScanner technology.
Launch of the US network, monitoring over 300 national and local TV channels at 29 different locations within the US
Introduction of LiveSearchTV, a platform for real-time broadcast detection and analysis
Launch of second-screen interactivity solutions for Social TV apps and platforms
Launch of ‘LiveSync’, synchronizing TV & online advertising
Launch of ‘TV Analytics’, real-time TV campaign performance monitoring
Acquisition of US-based SecondScreen Networks
Launch of ‘SiteSync’, synchronizing TV advertising & advertiser’s homepage