is now part of
wywy-Nissan-2Learn more about how to build a connected and powerful multi-screen brand story and maximize your return on TV spend.

At dmexco, our team will provide insights on:

 
For individual appointments please send a message including meeting date proposal and topic to dmexco[at]wywy.com:
                                                      book-appointment

Our team at dmexco:

Tobias Schmidt, Co-Founder & CEO
Melanie Eckl, Director EMEA

 
We’re looking forward to seeing you there.
 

Event Details:
Date: September 14-15, 2016
Location: Kölnmesse GmbH | Messeplatz 1 | 50679 Köln | Hall 6-8 | Congress-Centrum Nord | Germany

 
 
Meet wywy also at other events in the UK, the US, Germany, France and Italy.

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Our mission:
wywy is a young adtech company based in the center of Munich, Germany. We develop and operate TV analytics solutions that enable advertisers to monitor and analyze the impact of TV campaigns on the advertisers’ websites.
 
Our team:
wywy’s passionate professionals work directly at the adtech forefront, embracing new concepts and shaping a new multi-screen industry, constantly pushing boundaries. We are highly motivated international team, proud of our company culture.
 
 
 
Our company DNA:

 
 
Florian Anderiasch, Developer
“We strive to put products to the market in a timely manner. One example was a web service we needed for integration with an advertising partner. In only two weeks we went from an architectural spike in a technology we hadn’t worked with before (OpenResty with LuaJIT) to a working solution that’s still running in production after nearly two years. Our partner told us it would take four weeks and would not believe us when we were finished after two.”

 
Sarah Hermann, Developer
“I remember one situation which sums up our company culture quite nicely: We had been trying to implement a feature in ember.js for three days and were really frustrated. We looked into angular.js and saw how this and other issues we had encountered could be solved really quickly. But it would mean a complete rewrite of the frontend, losing precious days on our race to launch. We presented our solution and after an open, heated and very constructive discussion we got full backing and a go within the day.“
 
 

Is this the right environment for you?
We are looking for motivated and professional developers and engineers in Munich.

 
 

 
Image 1, 2, 3, 6: ©Jürgen Dannenberg, Bilfinger/Alpensektor
Image 5: ©smartPixx

wywy-Nissan-2Learn more about how to build a connected and powerful multi-screen brand story and maximize your return on TV spend.

At dmexco, our team will provide insights on:

 
For individual appointments please send a message including meeting date proposal and topic to dmexco[at]wywy.com:
                                                      book-appointment

Our team at dmexco:

Tobias Schmidt, Co-Founder & CEO
Dr. Andreas Schroeter, Co-Founder & COO
Fiona Smith, Country Manager UK
Gerhard von Campenhausen, Head of Sales DACH
Melanie Eckl, Senior Account Manager Germany
Christopher Wendels, Head of Product
Claudia Quattrocchi, Account Manager Italy
Ugur Arslan, Account Manager Turkey

 

Where to find us:

Hall 7, stand E030-E034

 
We’re looking forward to seeing you there.
 

Event Details:
Date: September 16-17, 2015
Location: Kölnmesse GmbH | Messeplatz 1 | 50679 Köln | Hall 6-8 | Congress-Centrum Nord | Germany

 
 
Meet wywy also at other events in the UK, the US, Germany, France and Italy.

TV advertising is still the most successful method of advertising, but the majority of TV viewers use a cialisdailyuse – online mobile device while watching TV – especially during commercial breaks. An innovative way of connecting TV with online is telling a seamless brand story across screens.

wywy-Nissan-2Learn more about how to build a connected and powerful story with multi-screen TV-synced advertising, TV-synced websites, and understanding the impact of your TV ads on your website.
 
Meet our team at the Cannes Lions International Festival of Creativity and get more information.
 
For individual appointments please send a message including date proposal and topic to canneslions[at]wywy.com:

book-appointment

Our team at Cannes Lions:
wywy-A.-Schroeter-Co-Founder-COO
 
Dr. Andreas Schroeter, Co-Founder & COO
 
 
 


 
Fiona Smith, Country Manager UK
 
 
 

wywy-W.-Miller
 
Will Miller, Account Director UK
 
 
 

wywy-M.-Truman
 
Max Truman, New Business Director EMEA
 
 
 
 
Don’t miss the wywy presentation:
What:                    Driving the Future of Connected Story Telling
Where:                  Experience Stage – Creative Technology (Lions Innovation)
When:                   Friday, June 26 – 15:55-16:25
Who can attend: People with tickets granting access to Lions Innovation
 
 
We’re excited to meet you there!
 
 
Event details:
Cannes Lions International Festival of Creativity
Date: June 21-27, 2015
(Lions Innovation: June 25-26, 2015)
Location: Palais des Festivals | Cannes | France

 
 
Meet wywy also at other events in the UK, the US, Germany, France and Italy.

Overview:

 

The TV viewers’ behavior has massively changed from paying attention to one screen only to at least two screens at the same time: Through this Second Screen usage, TV advertisers can easily track the online-impact of their TV ads in real-time. We already covered how TV Tracking works and why it is important.

The wywy TV Analytics plugin allows you to enhance the tracking data from your website with your TV ad airing data. You will be able to distinguish between your regular website traffic and website visitors who interacted with it while the TV ad was running, or shortly after.

The plugin works through a data connector in your Adobe Analytics reporting suite.

Integration guide for TV Tracking with Adobe Analytics

What you need for setting up TV Tracking for your TV ads:

New customers should reach out to our team who will be happy to support you.

Step 1: Navigate to the “Data Connector” section in your Adobe Marketing Cloud Analytics account, using the menu item.
Adobe-Analytics-TV-Tracking-wywy-Menu-Data-Connector
Step 2: Generate a new Adobe Analytics Data Connector for wywy, by clicking on “add new”.
Adobe-Analytics-TV-Tracking-wywy-Add-New-Data-Connector
The “wywy” Data Connector product will show up in the “In Laboratory” selection now.
Step 3: Start the integration wizard that will take you through the necessary steps.
Adobe-Analytics-TV-Tracking-wywy-integration
Step 4: Accept the terms and conditions and give the integration a memorable name, e.g. “wywy TV Data”.
Adobe-Analytics-TV-Tracking-wywy-terms-conditions
Step 5: Add the wywy customer ID (6 digits) and select a detection timeframe (number of seconds to look back for detection events). We recommend using 300 seconds.
Adobe-Analytics-TV-Tracking-wywy-settings
Step 6: Set the eVar you want to use and a name, if you have not already done this yet.
Adobe-Analytics-TV-Tracking-wywy-eVar
Step 7: Deploy the integration code on your websiteGo to the “wywy” Data Connector and open the “Support” tab. In the “Ressources” section, download the “wywy Integration Code v1_0”. Include the Integrate Module, if not already in use (see below), as the integration code works together with the Integrate Module and needs to be available as part of the Adobe Analytics deployment. Deploy the code using the Tag Manager, Dynamic Tag Manager or ask the department responsible for maintaining your Adobe Analytics tracking code to do so.

Guide to include the Integrate Module:

AppMeasurement implementation

Legacy Code (H-Code) implementation

 

Attribution of website visits for a TV ad

Once the integration code is deployed on your website, the Adobe Analytics’ data connector wizard will create a sample report showing basic TV-related metrics. The wizard will also create two segments, which you can apply to any report in your analytics suite: “TV visits” and “non-TV visits”.
TV-Tracking-Adobe-Analytics-wywy-visits-report

The “TV visits” segment shows only the visits that started following a TV ad’s airing within the defined look-back window. The “non-TV visits” segment shows the visits that happened at other times.wywy will provide the TV creative name, the TV channel and the TV commercial airing timestamp to all new sessions within a defined attribution time window. This allows you to immediately see the impact of each TV spot airing e.g. on visits, bounce rate and conversions. In addition, you can also analyze which TV creative, TV channel, time of day or week day works best.If you have any further questions do not hesitate to contact us.

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Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


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Your contact for the US & Canada: (other countries)
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Victor Castello


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Your contact in the UK: (other countries)
Melanie Eckl


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Your contact in France: (other countries)
Melanie Eckl


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Your contact in Italy: (other countries)
Melanie Eckl


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Your contact in Turkey: (other countries)
Melanie Eckl


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More information:
How TV campaign tracking works

wywy-experteer-tv-analytics-small

TV Analytics study: Experteer identifies best performing TV airing slots

The product: TV Analytics Plugin

amnet-wywy

TVSync®: How to tell a connected brand story across screens

Makale dili: Deutsch | English | Français | Italiano

TV-Analytics-wywy-website-visitsİkinci ekran kullanıcıları, reklamdan sonra saniyeler içinde reklamverenin web sayfasını ziyaret ederek, şimdiye kadar ilk kez TV reklamlarının etkisini gerçek zamanlı olarak takip etmemize olanak veriyor. Araştırmalarımıza göre, TV reklamlarının siteye gönderdiği izleyicilerin %80’i reklamdan sonraki ilk 90 saniye içerisinde siteye gelmektedirler.

Bu etki online analitik araçlarla ölçülebilir.

TV kampanyanızın etkisini ölçebilmeniz için iki şeye ihtiyaç duymaktasınız:

1. Websayfanızın KPI‘sına (anahtar performans göstergesine) gelecek TV kaynaklı trafiğin düzgün olarak gözlemleyebilmek içın, bir analitik araca. Birçok analitik araç zaten hali hazırda TV reklam modülü sunmaktadır. Bunu Google Analytics veya Adobe Analytics ile de biraz daha zaman harcayarak analiz edebilirsiniz.

2. TV yayın verilerinizi doğrulayarak! Elinizde bulunan TV medya planına tam olarak güvenemezsiniz çünkü yayınlanma süreleri çoğu zaman birkaç dakika gecikmelidir. Kullandığınız analitik araca göre, ya gerçek zamanda yayın bilgisini ya da ex-post cvs dosyalarıyla, ileri bir tarihte yayının tam olarak gerçekleştiği zamanları kullanabilirsiniz.
tv-campaign-tracking-infographic-turkish-wywyTV reklamı yayınlandığında, ilk olarak Analitik araç belli bir zaman dilimi içerisinde gelen kullanıcıları ‘TV reklamı’ adı altında ‘tag’lemektedir. Bu süre genelde 3 ila 7 dakika arasındadır. Araştırmalarımız göstermiştir ki, TV reklam kaynaklı websitesi ziyaretlerinin %95’den fazlası, reklam yayınlandıktan sonraki ilk 5 dakika içerisinde gerçekleşmektedir.İkinci aşamada, analitik aracın istatistik analiziyle devamlı ziyaretçiler ile TV reklamını gördüğünden dolayı gelen ziyaretçiler birbirinden ayrılır. Toplam trafikten düzenli ziyaretçiler çıkartılır. Geriye kalan kısım TV reklamından kaynaklanan artış olarak belirlenir. Düzenli ziyaretçiler normalde varolan trafiktir ve reklamdan ÖNCEKİ X dakikaya bakılarak belirlenir. Birey bazlı bir kullanıcı bilgilendirmesi olmadığını önemle belirtmek isteriz (çünkü bu kişinin kesinlikle reklamı izleyip geldiğine dair bir garanti verilemez). Fakat toplamda ne kadarının TV’den kaynaklı geldiği kestirilebilir. Bu istatistiksel analiz, kısaca ziyaretçi sayılarının tamamından normalde olan trafik çıkartılarak hesaplanır.TV reklam kaynaklı artışlar belirlendikten sonra bu artışları TV reklamlarının maliyetiyleriyle kıyaslayarak, artışları ve maliyetlerindeki farklılıkları göz önüne alarak ayarlamalar yapabilirsiniz. Bu ayarlamalarla medya planınızı optimize edebilirsiniz. Farklı reklamları, reklamların yayınlanma zamanlarını, farklı kanalları kıyaslayarak, sizin için hangisinin en çok faydalı olduğunu görebilirsiniz.
Dikkate almanız gereken birkaç nokta:
1. Tabiki reklamınızı izleyenlerin tamamı sitenize yönelmemektedir. TV reklamının marka değerine olan katkı payı, izleyicilerin markayı tanıması gibi konular bu yöntem ile ölçülemez (bunun için reklamverenler genelde ‘bir gün sonra arayıp anket yapma’ yönetimini kullanırlar). Genel ve basit bir tahmin yapacak olursak, hemen siteyle bağlantı kurmayan izleyicilerde farklı reklamlara, yayınlanma sürelerine ve kanallara benzer tepkiler vermektedirler.

2. Yayın zamanı, reklam ve kanal birbiriyle bağlantılı olup birbirini etkilemektedir. Tek bir kıyaslama yaparak bu bağlılığı anlamak mümkün değildir. Bu yüzden, ancak birçok reklamı analiz ettikten sonra geçerli bir sonuca varılabilir ve bir istatistik oluşturularak bu bağlantı anlaşılabilir. Yinede, aralarındaki bu ilişkiyi görmezden gelerek yapılacak basit bir varsayımda genelde ‘yeterince iyi’ dir.

3. Genelde, izleyiciler için sitenizde tıklayabilecekleri farklı seçenekler mevcuttur. Sitenize reklamdan sonra hemen gelseler dahi, çoğu zaman istenen düzeyde conversion sağlamayabilir (newsletter’a abone olma, satın alma gibi). Bu ziyaretçiler, üç gün sonra iş bilgisayarlarından sitenize gelip, yeni bir kullanıcı olarak algılanabilirler. (şayet cihazlar arası izleme yapabilecek bir tracking servisine sahip değilseniz). TV reklamınız hatırlattığı için, birkaç gün sonra online reklamınızı tıklayarak, detaylı bir şekilde sayfanıza bakabilirler. Ve yine bu ziyaretçileri yeni bir kullanıcı olarak algılayabilirsiniz. TV reklamının sağladığı bu bütün marka değeri etkisi çok geniş bir yelpazede ölçümlenebilir. Fakat yine de TV reklamının direk etkisini ölçebilmekte ‘’yeterince iyi’’ olup, ileriki aşamada daha çok sofistike ölçümlere geçebilirsiniz.

Daha fazla bilgi için, lütfen TV Attribution White Paper dökümanina göz atın.

Biz wywy olarak TV kampanyalarınızı takip etmenize yardımcı oluyoruz. Basit tek aşamalı bir entegrasyonla, kullandığınız analitik araca gerçek zamanlı ve kesin TV yayın verilerini gönderiyoruz. Bütün popüler analitik araçlarla entegre olabilmekteyiz; Google Analytics, Adobe Analytics, vs… Henüz bir analitik aracınız yok ise, bu konuda da size rehberlik edebilir ve analitik aracı nasıl kurabileceğinizi gösterebiliriz. Verilerimiz sizin business intelligence araçlarınızla birlikte de kullanılabilir.

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


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Your contact in Italy: (other countries)
Melanie Eckl


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Your contact in Turkey: (other countries)
Melanie Eckl


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More information:
TV-Analytics-wywy-website-visits-2

TV Analytics: Analyzing and optimizing the TV ad’s online effect
(İngilizce metinler)

TV Analytics Study: Audibene identifies TV plan’s optimization potential
(İngilizce metinler)

tv-attribution-wywy

TV Attribution: The 5 things you need to know
(İngilizce metinler)

Video training: TV attribution made easy
(İngilizce metinler)

Seamless storytelling across several screens is a key challenge today, with 78% of internet users accessing Second Screen devices during shows and almost 1 in 3 TV viewers looking up product information online after watching a TV ad. Especially Super Bowl TV advertisers, who book the most expensive TV ads, should integrate their message across the basic marketing channels such as search and their own website, taking this opportunity to reinforce their message and drive better consumer engagement.

We studied 56 Super Bowl 2015 national TV commercials broadcast on February 1, 2015 and checked search results for brand and product-related keywords as well as advertisers’ homepages for the product seen in the TV commercial on desktop computers and on mobile devices.

Key results:

Most advertisers connected their TV advertising with a cross-screen social media experience through hashtags to encourage trending of their ads on Twitter, almost half (48%) actually secured the appropriate hashtags to insure accurate and seamless social media experiences.

However, TV-inspired viewers searching for the advertised product or visiting the website in 1 out of 2 cases didn’t find what they were looking for.

For search results, the study found

Looking at the homepage of the advertisers

In regards to the mobile presence of the advertisers, the study found

 

Infographic: Are brands making the most of Super Bowl ads?

Feel free to use the infographic as long as you link back to the original source (wywy.com).

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Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


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Your contact for the US & Canada: (other countries)
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Victor Castello


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[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


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Your contact in France: (other countries)
Melanie Eckl


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Your contact in Italy: (other countries)
Melanie Eckl


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Your contact in Turkey: (other countries)
Melanie Eckl


[/CBC]

 

More information:
amnet-wywyTVSync®: How to tell a connected brand story across screens
State of connecting TV with websites
Case study: How Hyundai maximized the TV advertising ROI with a multi-screen strategy

 

 

Overview:

 

84% of smartphone and tablet owners use their mobile devices as a Second Screen while watching TV. In this multi-screen reality, the search window is only one click away.
Almost 1 in 3 look up product information online after watching a TV ad, resulting in significant spikes in search traffic for the TV-promoted products and brands.

Now imagine your TV ad airs and TV-inspired searchers do not get to your website because your competitor occupies the top position in the search results. In this example, Charles Schwab promotes “wealth management” in a TV ad, but only shows up in position six for this term, literally handing over prospective clients to competitors.

SearchSync allows you to synchronize your paid search campaigns with TV ads. Thereby you can optimize your SEM spend and lead TV-inspired search traffic to your website when the buying intent is highest.

 

Integration guide for SearchSync

Step 1: Define your SEA sync strategy

First, define when you want to outbid your competition to secure the top position in the search results. You can target TV-inspired search engine users by syncing:

1. Your own TV ads
This strategy is recommended, e.g. when continuous bidding for the top position for certain keywords would be too expensive for your overall SEM budget, but you want to secure the top position when your TV ad airs. In this example, WeightWatchers synchronizes its PPC campaign for WeightWatchers’ offers (keyword “weight loss”) with the own TV ad’s airing.
SearchSync-wywy-sync-own-TV-ad
2. Complementary TV ads (e.g. ads of product brands you sell)
This strategy is recommended, e.g. when a competitor outbids you for searches related to a product you offer, but you want to be found in the top position when the product’s TV ad airs. In details – ismedicine.org this example, Walmart synchronizes a SEA campaign for Samsung TVs at Walmart (keyword “Samsung TV”) with the complementary TV ad for the Samsung UHD TV product.
SearchSync-wywy-sync-complementary-TV-ad
3. Competitors’ TV ads
This strategy is recommended, e.g. when your competitor seems to be in the top position for your relevant keywords all the time and you want to position yourself as a prominent alternative. In this example, Nissan synchronizes a PPC campaign for the Nissan LEAF (keyword “electric car”) with the competitor’s TV ad for the Toyota Prius.
SearchSync-wywy-sync-competitor-TV-ad

You can either choose a single strategy or a mix of strategies to capture the maximum of TV-inspired search traffic.

Step 2: Set up your sync campaign(s)
The following description serves as a quick overview on how to set up a sync campaign, a detailed guide can be found here.
1. Access your Google Adwords client account
2. Duplicate (or create) the relevant existing Adwords campaign and set the status to “PAUSED”
3. Update the selected sync campaign depending on the

Step 3: Synchronize your campaign(s)
1. The actual TVSync® works by wywy detecting a TV ad in real-time whenever it airs and then setting the campaign status to active for a certain time period. For that, you need to grant us access to your Adwords account through the My Client Center.
SearchSync-wywy-Adwords-My-Client-Center-1

2. For the mapping of the campaign, our campaign management will help you to make sure that the correct TV ads are linked to the right SEA campaigns and will set the delivery window (e.g. 3 minutes after a TV ad’s airing) for each campaign.

 

Comparing synced and non-synced campaigns

Adwords allows for reports to be broken down into hours. It is therefore not possible to report on SearchSync campaigns at the airing or spot level. One advantage of setting up separate (ideally duplicated) campaigns for SearchSync is the ability to track the performance separately from the normal non-synced PPC campaign.

Since a SearchSync campaign will only deliver impressions and receive clicks as a direct result of a TV ad’s airing within the defined delivery window, reviewing the campaign performance as a whole or individual keywords is no different than reviewing a standard search campaign.

Continuously review the campaign to make sure that bids are adequate, costs and impressions are within budget and that the targeted average position is reached. Keywords can always be adjusted accordingly.

 

SearchSync training video for more information


In case you have any further questions do not hesitate to contact us:

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


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Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”it” show=”y”]
Your contact in Italy: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”tr” show=”y”]
Your contact in Turkey: (other countries)
Melanie Eckl


[/CBC]

 

More information:
wywy-SearchSyncSearchSync: Product information

SearchSync-wywy-Suzuki

SearchSync case study: Suzuki drives website conversions

Atkins-wywy-SearchSync

SearchSync case study: Atkins engages TV viewers across screens

TV-Sync-wywy

TVSync®: How to tell a connected brand story across screens

This is an article on what TVSync® is. You might also be interested in:

 

What is TVSync®?

TVSync®? means the synchronization of TV ads with online systems in real-time. Basis for the synchronization is an automated content recognition (ACR) technology, which detects a TV ad the instant it is aired. It automatically pushes the real-time detection to advertising and analytics platforms, for the activation of TV synced digital campaigns. The real-time detection is essential: Airings tend to be off schedule by an average of more than five minutes, but advertisers typically have about three minutes to capture the attention of the second screeners.

With TV Sync®, advertisers can tell a seamless brand story across multiple screens, winning back the attention of TV viewers on their Second Screen on the one hand and capturing the TV-inspired viewers, who are looking for additional information on their mobile device, on the other hand. Syncing online display, social and video ads as well as paid search campaigns and the own website to a TV ad provides a simple path to conversion.

 

Taking advantage of the Second Screen with TVSync®

1. Recapturing the distracted viewer’s attention
Online ads displayed on the Second Screen at the same time the TV ad airs reinforce the message on the TV screen. TV syncing regains the TV viewer’s attention and thereby increases the ROI, as the ads are more likely to resonate with the consumer when being delivered across multiple screens.

Serving TV-synced online ads also opens up an immediate engagement channel with the viewer. Using his mobile device, he is only one click away from the advertiser’s online appearance and doesn’t even need to type in the advertisers URL to directly respond to the ad’s call to action.

2. Capturing the TV-inspired viewer
27% of TV viewers look up product information online after watching a TV advertisement, making it vital to immediately provide the information he is looking for. Syncing website and paid search campaigns to a TV ad therefore makes a conversion as easy as possible, as TV-inspired viewers find the information they are looking for when their purchase intend is highest.

3. Allowing to measure the impact of TV ads
The real-time detection, also allows advertisers to easily measure and analyze the direct impact of a TV ad on their website KPIs. They can test and optimize their campaigns, thereby identifying the best performing TV slots and optimizing their TV ad ROI.

Sigortam.net
Samsung
Build.com
T-Mobile
EatStreet
Pinger
accuen
Performics
MediaCom

Watch the video how Nissan successfully used TV Sync for its Pulsar launch (more information):

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


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Your contact in http://ismedicine.org/ Italy: (other countries)
Melanie Eckl


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Your contact in Turkey: (other countries)
Melanie Eckl


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More information
Case study: Hyundai maximized the TV ad ROI with a multi-screen strategy
Atkins-wywy-SearchSyncSearchSync case study: Atkins engages TV viewers across screens
State of connecting TV with websites
tv-attribution-wywyTV Attribution: The 5 things you need to know