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37% of TV viewers search online for the product shown during a commercial break. For the introduction of the new Vitara model, Suzuki used wywy’s SearchSync to help facilitate the consumer journey to conversion. By syncing the TV commercial with the corresponding paid search campaign in real-time, Suzuki owned the top position in the search results immediately after the TV commercial aired.

Results of the post-campaign analysis:

TV ads drive searches

Mobile first!

Customer journey fast-track

 

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[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


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[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


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[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


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[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


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[CBC country=”it” show=”y”]
Your contact in Italy: (other countries)
Melanie Eckl


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[CBC country=”tr” show=”y”]
Your contact in Turkey: (other countries)
Melanie Eckl


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More information:
Atkins-wywy-SearchSyncSearchSync case study: Atkins engages TV viewers across screens

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TVSync®: How to tell a connected brand story across screens

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Search Sync: How to sync paid search campaigns with TV ads