is now part of
wywy-Nissan-2Learn more about how to build a connected and powerful multi-screen brand story and maximize your return on TV spend.

At dmexco, our team will provide insights on:

 
For individual appointments please send a message including meeting date proposal and topic to dmexco[at]wywy.com:
                                                      book-appointment

Our team at dmexco:

Tobias Schmidt, Co-Founder & CEO
Dr. Andreas Schroeter, Co-Founder & COO
Fiona Smith, Country Manager UK
Gerhard von Campenhausen, Head of Sales DACH
Melanie Eckl, Senior Account Manager Germany
Christopher Wendels, Head of Product
Claudia Quattrocchi, Account Manager Italy
Ugur Arslan, Account Manager Turkey

 

Where to find us:

Hall 7, stand E030-E034

 
We’re looking forward to seeing you there.
 

Event Details:
Date: September 16-17, 2015
Location: Kölnmesse GmbH | Messeplatz 1 | 50679 Köln | Hall 6-8 | Congress-Centrum Nord | Germany

 
 
Meet wywy also at other events in the UK, the US, Germany, France and Italy.

Experteer used wywy’s TV Analytics to understand its TV campaign’s impact on mobile user behavior and desktop conversions, defined as signups for the premium career service. After Experteer implemented wywy’s TV Analytics code on its website, wywy tracked the TV commercials the instant they aired, allowing Experteer to measure the TV commercial’s effect in real-time.

Results of the analysis:

The mobile conversion rate for TV-inspired users was three times higher than the average conversion rate, the desktop conversion rate doubled.

The analysis also showed the best performing airing slots as well as the optimization potential for different day parts and TV channels:
TV-Analytics-wywy-Experteer-Day-Parts
TV-Analytics-wywy-Experteer-TV-channels

TV-Analytics-wywy-Download-Experteer

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”it” show=”y”]
Your contact in Italy: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”tr” show=”y”]
Your contact in Turkey: (other countries)
Melanie Eckl


[/CBC]

More information:
tv-attribution-wywyTV Attribution: The 5 things you need to know

tv-analytics-wywy-audibene-teaser

TV Analytics study: Audibene identifies TV plan’s optimization potential

TV-Analytics-Plugin-wywy

The product: TV Analytics Plugin

TV Analytics Dashboard wywy
The product: TV Analytics Dashboard

Audibene, an e-commerce retailer for hearing aids, used wywy’s TV Analytics to understand the TV commercial’s effect on conversions and to identify the optimization potential of the TV plan to get the maximum conversions with a fixed budget.

After Audibene implemented the TV Analytics code on its homepage wywy tracked the TV commercial’s airings in real-time, allowing Audibene to analyze the TV commercial’s online effect. Thereby the retailer for hearing aids identified the optimization potential of the TV plan on the basis of e.g. the best performing TV channel and day part.

Results of the analysis:

TV Analytics showed that the TV commercial’s airings led to a significant conversion uplift, up to a conversion rate of 130% in one week of the campaign. TV-inspired visits doubled the conversion rate overall, compared to regular visits.

download-tv-analytics-wywy-audibene

[CBC country=”de,at,ch” show=”y”]
Your contact for Germany, Austria & Switzerland: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”us,ca” show=”y”]
Your contact for the US & Canada: (other countries)
victor-castello
Victor Castello


[/CBC]

[CBC country=”uk,gb” show=”y”]
Your contact in the UK: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”fr” show=”y”]
Your contact in France: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”it” show=”y”]
Your contact in Italy: (other countries)
Melanie Eckl


[/CBC]

[CBC country=”tr” show=”y”]
Your contact in Turkey: (other countries)
Melanie Eckl


[/CBC]

 

More information:
Case study: Nissan boosts brand awareness with synced TV and online ads

TV Analytics

TV Analytics: Analyzing and optimizing the TV ad’s online effect

TV-Analytics-Plugin-wywy

The product: TV Analytics Plugin

tv-attribution-wywy

TV Attribution: The 5 things you need to know