is now part of

TVSquared, the gold-standard for TV measurement and optimization, has acquired wywy.

As the platform of choice for more than 600 brands and agencies in nearly 60 countries, TVSquared enables advertisers to measure and optimize TV in the same way they do digital.

The acquisition brings real-time spot detection to ADvantage, and also marks the opening of TVSquared’s Munich office.

Read about the acquisition HERE.